CITY & DOCKLANDS have appointed creative marketing agency SHAKA STUDIO to reposition their flagship development One West Point in North Acton. The £400m scheme comprises 701 apartments for sale and rent and is not only the jewel in the crown of the UK’s largest regeneration project, but also West London’s tallest residential building.

Shaka Studio will be leading and delivering a multi-channel campaign to create excitement for the newly released apartments, which will be specifically targeted at domestic purchasers and available on the Help-to-Buy scheme unlocking much needed homes for the local area.  

The launch campaign will commence in April 2022.

Quote from Felicity Young – Head of Group Brand and Communications for City & Docklands :

“ We are delighted to be working with Shaka Studios on the latest campaign for One West Point. It was hugely important to us that we created an identity for the development that embodies both the lifestyle that we are delivering [at One West Point] through our Build to Rent brand AWOL, and also represents the local area. Adam understood the brief immediately and has delivered a campaign that has achieved just that.”

Quote from Adam Horwood – Managing Director, Shaka Studio

“We’re thrilled to begin this new partnership with City & Docklands, we feel it’s a great fit as both of our teams are dynamic and hugely ambitious. The development itself is very exciting, and our campaign will champion the local area and create excitement for the bright future of the Old Oak Common. “